ComparisonsNovember 6, 2026 · 4 min read
Best AI visibility tracking tools for founders (2026)
Seven AI visibility trackers compared for founders and small teams: real prices from each pricing page, who each tool suits, and how to pick one in a week.
Key takeaways
- Most AI visibility tools are priced for agencies and enterprise teams; only a few start under $50 a month.
- For a founder, the questions that matter are: which engines, how many buyer questions, how often, and is there a public price.
- Run a free check first, then trial one tool for a week on your 10 most important buyer questions before you pay.
- Prices below were checked on each vendor's own pricing page in November 2026. They change, so check again before you buy.
An AI visibility tracker answers one question: when buyers ask ChatGPT, Gemini or Claude for a tool like yours, are you named? If you're a founder, you want that answer without a sales call, an annual contract or a dashboard built for a 20-person marketing team.
We build one of these tools, Citemark, so read this with that in mind. We've tried to be fair: every price below comes from the vendor's own pricing page, checked in November 2026, and we say plainly where another tool is the better pick.
What a founder actually needs
Before comparing tools, decide what you need. For most founders and small SaaS teams it comes down to five things:
- The engines your buyers use. ChatGPT first, then Gemini and Claude. More engines is only better if your buyers use them.
- Enough buyer questions. 10 to 50 well-chosen questions covers most early-stage products. Hundreds is agency territory.
- How often each question is checked. AI answers change from run to run, so daily checks on your most important questions give a much steadier trend than monthly ones.
- What to do next. A score alone doesn't help. You want to see which rivals are named instead, which pages the answers cite, and a short list of fixes.
- A public price you can afford. If you have to book a demo to learn the price, it's probably not built for you.
The tools at a glance
| Tool | Entry price | What you get at that price | Best for |
|---|---|---|---|
| Citemark | $19/mo (Starter) | 50 questions on ChatGPT and Gemini, top 10 checked daily; Claude on Pro at $49/mo | Founders and small SaaS teams |
| Otterly.AI | $29/mo (Lite) | 15 prompts; Gemini (+$9/mo) and Claude (+$29/mo) are add-ons | Small teams who want a long-standing tool |
| LLMrefs | $79/mo | 500 prompts across the major engines | Founders tracking many keywords |
| Peec AI | $95/mo (Starter) | 50 prompts on 3 models you choose; Claude is Enterprise-only | Marketing teams and agencies |
| AthenaHQ | Free tier, then $295/mo | Credit-based; 1 credit is 1 AI response, 3,600 credits on Starter | Growing marketing teams |
| Scrunch | $300/mo month-to-month | 350 custom prompts; 7-day trial with no card | Brands with a content team |
| Profound | Custom quote | Enterprise platform with up to 9 engines; 7-day free trial | Large companies |
Citemark
Citemark is built for founders. Starter is $19 a month for 50 buyer questions on ChatGPT and Gemini, with your 10 most important questions checked every day and the rest weekly. Pro is $49 a month and adds Claude, 3 brands, 100 questions and share links for clients. Every account starts with a 7-day Pro trial with no card.
For each question you see whether you're named and where, the rivals named instead, the pages each answer cites, and a Fixes tab with up to three suggestions drawn from those answers. There's also a fact check that flags answers with your price or features wrong.
Pick something else if: you need more than three engines, or hundreds of prompts across many brands.
Otterly.AI
Otterly.AI is one of the longest-running tools in the category and is well liked by small teams. The Lite plan is $29 a month for 15 prompts. Gemini and Claude cost extra on Lite, so tracking ChatGPT, Gemini and Claude together adds $38 a month on top of the base price. If 15 prompts is enough and you mainly care about ChatGPT, it's a solid choice. See our Otterly.AI comparison for the detail.
LLMrefs
LLMrefs starts at $79 a month with 500 prompts and the major engines included, and a 7-day trial with no card. It's a good fit if you think in SEO keywords and want broad coverage rather than a short list of buyer questions.
Peec AI
Peec AI is a polished tool aimed at marketing teams and agencies. Starter is $95 a month for 50 prompts on 3 models you choose. Claude is only available on Enterprise. If you run marketing for several clients, Peec is worth a look. Our Peec AI comparison covers the trade-offs.
AthenaHQ
AthenaHQ uses credits: one credit is one AI response. There's a free tier with 300 credits, and Starter is $295 a month for 3,600 credits across 11 models. That's a lot of coverage, priced for a team with a real budget.
Scrunch
Scrunch is $300 a month month-to-month (less if you pay for a year up front) for 350 custom prompts, with a 7-day free trial and no card needed. It's built for brands with a content team that will act on the findings every week.
Profound
Profound is the enterprise option, with custom pricing, up to 9 engines and a 7-day free trial. If you're a large company with a dedicated team, it's a strong platform. If you're a founder who wants a quick yes or no on whether ChatGPT recommends you, it's more than you need. See Profound compared with Citemark.
How to choose in a week
You don't need to read every feature page. Do this instead:
- Get a baseline for free. Run the free AI visibility check. It asks ChatGPT and Claude 5 buyer questions about your product and shows who gets named.
- Write down your 10 most important buyer questions. The ones a buyer types just before choosing a tool. Our guide on choosing buyer questions helps.
- Trial one tool on those 10 questions for 7 days. Watch whether the results are steady, whether it shows you the rivals and sources, and whether you'd act on what it tells you.
- Only then compare price. The cheapest tool you'll actually open every week is the right one.
For a price-only view, see the cheapest AI visibility tools for small SaaS.
Start tracking
If Citemark sounds like a fit, start the 7-day Pro trial with no card. Add your domain, and we'll suggest your competitors and buyer questions and run the first check straight away.