Short answer: Amazon SES is usually the cheapest reliable transactional-email API. Elastic Email and some pay-as-you-go tiers from Mailgun / SparkPost can also be very low cost. Price alone isn’t the only factor — deliverability, support, quotas and ease of integration matter.
Quick provider summary (approximate/practical points as of mid‑2024):
- Amazon SES
- Price: ~ $0.10 per 1,000 emails sent (plus small data/attachment charges). If sending from an EC2 instance there’s a free 62k/mo allowance.
- Pros: Very low cost, global infra, good deliverability, mature API/SMTP, scale.
- Cons: Slightly more setup and AWS knowledge required for best practices (IAM, DKIM, bounce handling).
- Elastic Email
- Price: Among the lowest advertised; pay-as-you-go and low monthly plans. (Check current site for exact tiers.)
- Pros: Cheap, simple dashboard and SMTP/API.
- Cons: Mixed reputation in the past on deliverability; review recent deliverability reports and limits.
- Mailgun
- Price: Pay-as-you-go / tiered. Low-cost options exist but more expensive than SES at scale.
- Pros: Good API, features for logs/analytics, deliverability tools.
- Cons: Cost increases with features; strict verification for high volumes.
- SparkPost
- Price: Free tier available; paid tiers for higher volume. Cost competitive but usually higher than SES for raw volume.
- Pros: Good analytics and deliverability tooling.
- Cons: Pricing/limits vary by plan.
- Brevo (formerly Sendinblue)
- Price: Free tier (limited daily sends), paid plans are affordable but measured differently (daily/monthly caps).
- Pros: GDPR-friendly, good for EU customers, built-in marketing features.
- Cons: Not the absolute cheapest per-email at very high volumes.
- Postmark
- Price: More expensive than the above.
- Pros: Best-in-class for transactional deliverability, great developer UX and support.
How to pick (short checklist):
- If absolute lowest cost per email and you can handle AWS: Amazon SES.
- If you want an easy UI + good features and don’t need rock-bottom price: Mailgun or SparkPost.
- If deliverability and support are critical and cost is secondary: Postmark.
- If you need EU data residency/GDPR options: Brevo may be preferable.
- Check free tier/trial to test deliverability to your recipients before committing.
If you want, tell me:
- your expected monthly volume,
- whether you need dedicated IPs,
- where your users are located (region/residency concerns),
- language/framework you’ll integrate with,
and I’ll recommend the best provider and a short setup checklist (e.g., DNS records, bounce handling, testing).